empowering women through fitness


Heya events are one-day fitness showcases featuring the hottest and latest fitness trends in town. Presented by certified and licensed health and fitness professionals, our schedule is packed with a different session every half hour with up to 20 sessions in one day. A perfect chance for women to get to try out multiple classes and see what the buzz is all about. You might just find your new favorite workout ;)

Our Story


Heya was born in 2014 as an event serving as a marketing platform to help connect fitness professionals with women interested in health and fitness as well as help women at large learn more about the different workouts and programs that can help them start and lead a healthy lifestyle which eventually leads to an empowered community. Heya has grown and developed into a series of events per year, an online platform and social media channels dedicated to the same goal...Empowering Women Through Fitness.


Heya is your guide to fitness and health essentials. Fitness freak or not, there is definitely something for you! We've got you covered from head to toe. Alongside the action-packed fitness showcase, we've got the wellness fair where you'll find products and services to help you reach a state of Wellness.



Provide a prestigious platform for female fitness professionals to present themselves to potential clients.


Spread the word on the hottest fitness and wellness trends and help develop the industry in Egypt.


Increase awareness on women’s health, fitness and wellness.


Provide trusted sources for fitness, health and beauty services and products.


Offer small and medium sized businesses an opportunity to showcase their products and services in a targeted event.

meet the team


Sally Salama

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The Founder

A Fitness & Wellness Advocate​ with a soul dedicated to empowering women


Sara Mohamed

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The Believer

A pharmacist turned fitness & health enthusiast and our Activities & Events Specialist


Basma Adel

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The Enthusiast

The youngest of heyas where all the quirky ideas are born and our Activities and Exhibitions Coordinator